Thinking
Thinking
Notes on hospitality renovation, spatial premium, commercial briefing, and owner-side governance.
19 June 2026 · 7 min read
Five Questions Before a Hotel Renovation Is Approved
A renovation proposal should arrive at investment committee with more than a concept, a capex number, and an assumed ADR uplift. These five questions expose whether the commercial case is ready.
15 March 2026 · 12 min read
What a Design Brief Actually Is
Most design briefs in luxury hospitality are documents of aspiration. They describe what a space should feel like. They do not describe what a space should do — and that distinction costs money.
20 January 2026 · 9 min read
The Spatial Premium Problem
Luxury hotels are sold on spatial experience. The rates are justified, in large part, by what the space feels like. And yet very few operators have a rigorous answer to the question: how much of our ADR is the space earning?
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